I help start-ups and entrepreneurs take their business from “ordinary” to “extraordinary”.

The worst part about a failing business is that the business owner is unaware of it happening until it is usually too late. This makes sense because if the business owner really knew what he or she was doing wrong, then it might have been conducive to be able to save the business. Some entrepreneurs live in a land of denial while others are unaware of their mistakes.

The number one rule of thumb for business owners is Understanding how branding and marketing work.  Simply put, the more effective your brand and marketing is, the more customers will be drawn to you. The more customers you have, the more your business grows.

If you are reading this, understand one thing. Not having a marketing strategy or a lack of branding focus will destroy your business. Just because there are thousands of different ways you could market your business does not mean that you should try them all at the same time. I help start-ups and entrepreneurs like yourself focus on specific marketing tactics. Then, scale up the marketing that works for you.